Civitas Foundation for Civil Society – Odorheiu Secuiesc Office

August 2017 – January 2020
215.403 USD, 11.337 USD (Civitas budget)
Romanian-American Foundation

The Helyénvaló store was founded during the Food Hub project, as an alternative institution which tries to bring a new concept in the business world. Helyénvaló perceives the relationship between producers and customers as a partnership, selecting suppliers carefully and giving seasonal products to clients.

The customers can find products purchased from a maximum distance of 70 km from Odorheiu Secuiesc. In May 2018, the store was launched with only 23 producers, but until the end of the year, we had signed contracts with 69 more producers (bakery products, meat products, dairy products, fresh and processed vegetables, fruits, teas, spices, handicrafts). The legal requirements for selling in the market and selling in the store are different. Therefore, small producers have to meet more requirements if they want to sell their products in the store.

We support this process, working in the same time to increase the number of the clients who want to consume local products from different reasons: they are fresh, healthy, eco, reflect our traditions, strengthens social cohesion and community spirit. By buying them, the customers contribute to the preservation of nature and to a prosperous vision. The products are available on We also participate in the project Village Responsible, founded by the Hungarian Ministry of Agriculture. Through this project are organized workshops for producers and in this way, we can promote our product from the store.